You Come First
At Lidl, our customers come first! That’s why Lidl is committed to protecting your privacy. At Lidl, we want you to feel comfortable and secure knowing that your personal data is always processed in line with Data Protection requirements This Privacy Policy explains what personal data we collect and how that data is processed.
The following privacy notice informs you about the nature and scope of the processing of your personal data by Lidl GB (hereafter referred to as Lidl).
1. Accessing the website
Purposes of data processing/legal basis
When accessing our website, the following will be automatically transmitted from the browser used on your device without any action on your part:
- the IP address,
- the date and time of access,
- the name and URL of the retrieved file,
- the website from which you come from when visiting us,
- the browser you are using and the operating system of your device and
- the name of your internet provider
This information will be temporarily stored on a log file for the following purposes:
We use this information to ensure a stable connection, the efficient use of our website, and also to evaluate system security and stability. This is necessary and in our legitimate interest.
If you have enabled geolocation services in your browser or other settings, our website may use this function to offer location specific services such as our store locator function. Your location data will only be used for this function.
Recipients/categories of recipient
Your data will also be processed by our 3rd party Data Processors from the IT hosting sector on our behalf. They are selected with great care and are audited by us and under a contractual obligation.
Retention period/criteria for determining retention period
The data will be stored for a period of seven days and then automatically deleted.
2. Contact form
Purposes of data processing/legal basis
Personal data that you give us when filling out our contact form will of course be treated confidentially. We will use your data only to handling your request or enquiry. This is necessary and in our legitimate interest.
Retention period/criteria for determining retention period:
If our application was successful (or we have successfully appealed a rejected planning decision) and a store will be built in your local area, all data processed as part of the consultation will be retained until 1 month after store opening date.
If Lidl no longer intends to build a store in your local area, any personal data processed during the consultation period will be retained for a maximum of one month following our decision not to appeal the planning decision.
3. Use of cookies and similar techniques to process usage data
Purposes of data processing/legal basis
To make your visit on our website as comfortable and enjoyable as possible, Lidl uses cookies. A cookie is a small text file that is downloaded onto your device e.g. a computer or smartphone when you access a website. It allows our website to recognise user’s device and store some information about the user’s preferences or past actions. Cookies enable your device to access information on our website faster and in a more efficient way.
Cookies do not cause any damage to your device, do not contain viruses, trojans or other types of malware.
We have included below under an overview of all cookies we use, the purpose for which we use them, and how long they are retained. Some of these cookies are designed to make this website available to you and are installed directly on your device without the need for your consent. Other cookies will only be stored once you have given your consent.
- Technically necessary: These are cookies and similar methods, without which you cannot use our services (e.g. to display our website/functions you have requested correctly, to remember your registration in the login area etc.).
- Preferences: These technologies allow us to take into account your assumed preference. For example, it also helps us to avoid showing you products that may not be available in your area or remember your preferred language.
- Statistics: These technologies enable us to compile anonymous statistics on the use of our services in order to tailor them to your needs. This enables us to determine, for instance, how we can adapt our websites even better to the habits of the users.
- Marketing: This enables us to display advertising content that is suitable for you, based on the analysis of your pattern of use. In this context, your pattern of use can also be tracked via different websites, browsers or terminal devices using a User ID (unique identifier).
You can find information on the cookies and other technologies we use, including the respective processing purpose, the storage period and any third-party provider involved, here.
When using cookies to process usage data, the following types of personal data in particular are processed, depending on the purpose:
Technically necessary:
- Optimisation of the response times by distributing the traffic on the website to several servers;
- User input to save the user's consent status for cookies for the current domain (for example, cookie consent).
Preference:
- User interface customisation settings (for example, active language selection);
- Storage of the interactions between a user and Bing Maps in order to optimise the map functionality.
Statistics:
- Pseudonymised usage profiles with information about the use of our website. These include in particular:
- type and version of browser,
- the operating system used,
- referrer URL (the previously visited page),
- host name of the computer accessing the site (IP address),
- time of the server query,
- individual user ID and
- events triggered on the website (surfing behaviour).
- The IP address is regularly anonymised so that it cannot be traced back to you personally.
Marketing:
- Pseudonymised (de-personalised) user profiles with information about the use of our website. These include in particular:
- IP address,
- individual user ID,
- potential product interest,
- triggered events on the website (browsing patterns)
- The IP addresses are anonymised on a regular basis, so that it generally cannot be traced back to your person.
- We only combine the user ID with other data from you e.g. name, email address, etc. with your specific express consent. Based solely on the user ID itself, we cannot draw any conclusions about you. Where appropriate, we share the user ID and the associated usage profiles with third parties via providers of advertising networks.
The legal basis for the use of preference, statistical and marketing (and similar techniques) is your consent. The legal basis for the use of technically necessary cookies (and similar techniques) is the performance of a contract, meaning we process your data to provide our services in the course of initiation or performance of the contract.
You can revoke / adjust your consent at any time. Simply click here and make your selection.
Recipients/categories of recipient
In the context of data processing, with cookies and similar techniques for processing usage data, we may use specialised service providers. They process your data on our behalf as contract processors, and they are each carefully selected and contractually obliged in accordance with article 28 GDPR. All of the companies listed as providers in our cookie policy act as contract processors for us.
As part of our cooperation with Google LLC, the aforementioned data is usually also processed on servers in the USA for statistical purposes.
Retention period/criteria for determining retention period
The storage period for cookies can be found in our cookie policy. If “persistent” is specified in the “expiration” column, the cookie is stored permanently until the corresponding consent is revoked.